Digital Marketing Specialist
Nigel Wright Recruitment is supporting a leading organisation as it continues to invest in its digital marketing function with the appointment of a Digital Marketing Specialist.
The organisation is building more digital capability in-house and placing a strong focus on data-led decision making, customer acquisition, conversion optimisation and emerging AI-driven search opportunities.
Reporting to the Digital Marketing Manager, the Digital Marketing Specialist will play a key role in planning, executing and optimising digital acquisition campaigns across a range of channels.
The role involves working closely with marketing, digital experience, analytics and external agency partners to improve campaign performance, strengthen customer journeys and increase conversion across key audiences.
The position offers a broad remit across performance marketing, SEO, analytics, CRO and AI search optimisation.
Responsibilities include planning and executing digital acquisition campaigns, optimising campaign performance, analysing marketing data, supporting paid social activity, improving customer journeys, contributing to conversion optimisation and supporting emerging AI-driven search initiatives.
The successful candidate should have experience in digital marketing, campaign marketing or performance marketing, hands-on experience with Google Ads and Google Analytics, a strong understanding of SEO and content optimisation principles, and experience supporting paid social campaigns.
Strong analytical and problem-solving skills are required, together with the ability to interpret performance data and translate insights into actionable recommendations.
Strong stakeholder management, organisational skills and the ability to work dynamically in a fast-paced environment are also required.
Benefits will be discussed during interview.
Nigel Wright Recruitment is a specialist professional recruitment business serving the North of England, with expertise across marketing, digital, technology, sales, finance, HR, business support, supply chain, engineering and manufacturing. It is pa... Read More
