Alicat Scientific is looking for a Digital Marketing Specialist with a strong STEM background and experience generating leads through email marketing, PPC, SEO and social media campaigns.
The role focuses on digital lead generation, website optimization, content marketing, PPC campaigns, SEO, AEO initiatives, social media and performance analytics.
Responsibilities:
Develop and implement lead-generation strategies through email marketing, PPC, SEO and social media.
Analyze and optimize website content to increase conversions and improve user experience.
Work with content producers, designers and developers to deliver cohesive digital marketing campaigns.
Monitor and report on digital lead-generation performance and adjust strategies as needed.
Conduct market research and monitor competitors, industry trends and best practices.
Map customer journeys to improve lead nurturing and conversion processes.
Support international website and content initiatives, including website updates, SEO and page-conversion optimization.
Requirements:
2–5 years of experience in digital marketing with demonstrated campaign results.
Experience marketing B2B hardware, preferably scientific instruments manufacturing.
Experience with email marketing tools, PPC channels, AEO, SEO and social media marketing.
Strong analytical and data interpretation skills.
Project management and cross-functional coordination skills.
Excellent written and verbal communication.
Ability to create compelling marketing materials for technical and engineering audiences.
Strong STEM/scientific background and passion for science.
Health insurance
Dental insurance
Vision insurance
401(k) matching
Life insurance
Flexible spending account
Paid time off
Parental leave
Flexible schedule
75% professional education / tuition reimbursement
Professional development opportunities
Alicat Scientific manufactures custom mass flow and pressure instrumentation for gas and liquid applications, serving scientific, industrial and technology applications worldwide. The company develops precision flow and pressure measurement and contr... Read More
