Performance Marketing Manager – Retail & eCommerce
Location: Remote – UK
Salary: Up to £45,000
Sector: Retail / eCommerce
Specialism: PPC & Paid Social
We’re looking for a commercially focused Performance Marketing Manager to join a growing retail/eCommerce business.
This is a hands-on performance marketing role with responsibility for managing and optimising PPC and Paid Social campaigns, driving customer acquisition, online revenue and profitable growth.
You’ll take ownership of paid media activity across Google Ads, Meta and other relevant platforms, using data and insight to improve performance, maximise ROAS and identify opportunities for growth.
Key responsibilities include:
Own and manage PPC and Paid Social campaigns across Google Ads, Meta and other relevant platforms.
Plan, launch and optimise campaigns across Search, Shopping, Performance Max, Display and Paid Social.
Manage advertising budgets effectively and allocate spend based on performance and commercial priorities.
Drive customer acquisition, eCommerce sales and revenue while maintaining agreed ROAS and CPA targets.
Analyse campaign performance and identify opportunities to improve conversion, efficiency and profitability.
Develop and test audiences, bidding strategies, campaign structures, ad copy and creative.
Work closely with creative and eCommerce teams to develop high-performing advertising assets and landing pages.
Manage product-led campaigns, promotions, seasonal activity and key retail trading periods.
Use GA4, Google Ads, Meta Ads Manager and other reporting tools to understand performance across the customer journey.
Produce regular performance reports and translate data into clear insights and recommendations.
Monitor competitors, consumer behaviour and paid media trends within retail and eCommerce.
Continually test new approaches and channels to identify opportunities for scalable growth.
The ideal candidate will have previous experience as a Performance Marketing Manager, Paid Media Manager, PPC Manager, Paid Social Manager or an experienced Performance Marketing Executive ready to take the next step.
Strong hands-on PPC and Paid Social experience is required, together with working knowledge of Google Ads, Search, Shopping, Performance Max and Meta Ads Manager.
Previous retail, eCommerce or transactional B2C experience is preferred. Strong knowledge of ROAS, CPA, CPC, CTR, conversion rate and revenue metrics is required, along with experience using GA4 and performance reporting tools.
Experience with Google Merchant Center, product feeds, Shopify or similar eCommerce platforms is advantageous, as is experience with attribution, CRO and customer acquisition strategies.
This is a fully remote UK role with responsibility for paid media ownership and commercial growth.
Fully remote UK working
Performance-focused role with genuine paid media ownership
Opportunity to work across retail and eCommerce
Opportunity to manage meaningful paid-media budgets
Exposure to Google Ads and Meta Ads
Opportunity to test and optimise campaigns
Commercial ownership of customer acquisition and online revenue
Tribal Recruitment is a specialist UK recruitment partner focused on digital marketing, performance, creative and recruitment-to-recruitment talent. The company works with agencies and brands across Paid Social, PPC, Programmatic, SEO, CRM, Performan... Read More
