Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web.
Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web, approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment. Develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of page-structure, content, metadata, and markup changes.
Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.
Key responsibilities include technical and content SEO/GEO audits, search and AI visibility strategy, technical implementation, URL and redirect strategy, canonicalization, internal linking, heading structure, page templates, structured data/schema markup, technical SEO troubleshooting, collaboration with department stakeholders, WordPress support and training, performance measurement and reporting, and coordination with Web Strategy, Design, Infrastructure, Communications, Marketing, and Web Architecture teams.
The position maintains current knowledge of SEO, GEO, WordPress, structured data, and AI search developments and shares relevant findings with the team.
Dartmouth College employee benefits are not specifically detailed in the supplied job posting. Leave blank if Joborbital allows.
Dartmouth College is a private Ivy League research university in Hanover, New Hampshire, founded in 1918. The College provides undergraduate and graduate education and conducts research across a broad range of disciplines. Read More
