KPMG is seeking a Senior Associate, Digital Marketing to join its Clients and Markets organization.
Responsibilities:
Assist with and lead the development, management, pacing and optimization of B2B multichannel full-funnel digital marketing campaigns.
Translate Growth Activation messaging and experiences into channel-specific activation plans.
Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication and other channels.
Help manage external agencies and partners on strategic media buys.
Execute end-to-end campaign management using Google Search Ads 360, LinkedIn Campaign Manager and Google Display & Video 360.
Coordinate multichannel activation with cross-functional teams and implement optimization best practices.
Build lead generation and nurturing strategies aligned with marketing and sales objectives.
Analyze channel and campaign data and translate performance data into actionable insights.
Design and lead testing strategies, analyze results and identify trends to improve campaign performance.
Manage budgeting, forecasting and invoicing across channels and campaigns.
Maintain professionalism, integrity and personal responsibility in the workplace.
Qualifications:
Minimum 3 years of recent digital marketing experience across search, social, display, programmatic, content syndication and related channels.
Bachelor's degree in marketing or a related field.
Strong understanding of multichannel optimization best practices and trends.
Strong analytical skills and experience designing and interpreting tests.
Familiarity with marketing, advertising and marketing automation platforms.
Strong communication and stakeholder management skills.
Strong organization, task prioritization, attention to detail and critical thinking.
Applicants must be authorized to work in the United States without employment-based visa sponsorship now or in the future.
401(k)
Medical and dental plans
Vision insurance
Disability insurance
Life insurance
Personal Time Off
Paid holidays
Personal well-being benefits
KPMG LLP is a U.S. professional services firm providing audit, tax and advisory services to organizations across a wide range of industries. KPMG operates through a large network of offices and professionals throughout the United States. Read More
